{"id":784,"date":"2021-07-08T17:30:36","date_gmt":"2021-07-08T08:30:36","guid":{"rendered":"https:\/\/integriculture.com\/?page_id=784"},"modified":"2022-10-31T16:51:01","modified_gmt":"2022-10-31T07:51:01","slug":"story01","status":"publish","type":"page","link":"https:\/\/d3et9wwldy9fp5.cloudfront.net\/en\/story\/story01\/","title":{"rendered":"Story  A"},"content":{"rendered":"\n<h2 class=\"c-title wp-block-heading\"><strong>Story<\/strong> A<\/h2>\n\n\n\n<div class=\"wp-block-group group01\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"text-blue-color wp-block-paragraph\"><strong>Solving the grand challenges<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The ecological footprint of meat wrecking the planet.<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sustainable protein is a grand challenge for humanity. Integriculture Inc. is developing a general-purpose large-scale cell culture technology to supply sustainable and affordable protein for all households. This page briefly explains what is at stake from social and environmental point of view.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group sec sec01\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"860\" height=\"419\" src=\"https:\/\/d3et9wwldy9fp5.cloudfront.net\/wp-content\/uploads\/2021\/07\/story01-ph1.png\" alt=\"\" class=\"wp-image-354\" srcset=\"https:\/\/d3et9wwldy9fp5.cloudfront.net\/wp-content\/uploads\/2021\/07\/story01-ph1.png 860w, https:\/\/d3et9wwldy9fp5.cloudfront.net\/wp-content\/uploads\/2021\/07\/story01-ph1-300x146.png 300w, https:\/\/d3et9wwldy9fp5.cloudfront.net\/wp-content\/uploads\/2021\/07\/story01-ph1-768x374.png 768w\" sizes=\"auto, (max-width: 860px) 100vw, 860px\" \/><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-columns column-reverse is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column prl-35 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Food for 3.5 billion people is consumed as animal feed.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Currently, 36% (by calories) of the global crop yield is consumed as animal feed. In addition, nearly 70% of the global arable land is used for animal agriculture one way or another. Production of 1kg of beef consumes 24 kg of feed crops and tens of thousands of liters of water. The impact on the global environment is huge, especially on the amount of natural resources required.<br><a rel=\"noreferrer noopener\" href=\"http:\/\/science.sciencemag.org\/content\/360\/6392\/987\" target=\"_blank\">Source\uff1aReducing food\u2019s environmental impacts through producers and consumers\u201d Poore, Nemecek, Science 2018<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"395\" height=\"256\" src=\"https:\/\/d3et9wwldy9fp5.cloudfront.net\/wp-content\/uploads\/2021\/07\/story01-ph2.png\" alt=\"\" class=\"wp-image-355\" srcset=\"https:\/\/d3et9wwldy9fp5.cloudfront.net\/wp-content\/uploads\/2021\/07\/story01-ph2.png 395w, https:\/\/d3et9wwldy9fp5.cloudfront.net\/wp-content\/uploads\/2021\/07\/story01-ph2-300x194.png 300w\" sizes=\"auto, (max-width: 395px) 100vw, 395px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div class=\"wp-block-columns mb-45 is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"420\" height=\"250\" src=\"https:\/\/d3et9wwldy9fp5.cloudfront.net\/wp-content\/uploads\/2021\/07\/story01-ph3.png\" alt=\"\" class=\"wp-image-356\" srcset=\"https:\/\/d3et9wwldy9fp5.cloudfront.net\/wp-content\/uploads\/2021\/07\/story01-ph3.png 420w, https:\/\/d3et9wwldy9fp5.cloudfront.net\/wp-content\/uploads\/2021\/07\/story01-ph3-300x179.png 300w\" sizes=\"auto, (max-width: 420px) 100vw, 420px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group prl-35\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"mt-30 wp-block-heading\" style=\"font-size:22px\">Rapidly growing meat consumption.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The consumption of meat on a global scale is increasing rapidly. The population growth is not the main driver, but increased wealth, especially in emerging countries. In the very near future like ten years, protein may become a weaponized competitive strategic resource, or maybe it already is!<br><a rel=\"noreferrer noopener\" href=\"http:\/\/world-ostrich.org\/global-trends-in-meat-consumption\/\" target=\"_blank\">Source\uff1aGlobal Trends in Meat Consumption<\/a><\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"420\" height=\"250\" src=\"https:\/\/d3et9wwldy9fp5.cloudfront.net\/wp-content\/uploads\/2021\/07\/story01-ph4.png\" alt=\"\" class=\"wp-image-357\" srcset=\"https:\/\/d3et9wwldy9fp5.cloudfront.net\/wp-content\/uploads\/2021\/07\/story01-ph4.png 420w, https:\/\/d3et9wwldy9fp5.cloudfront.net\/wp-content\/uploads\/2021\/07\/story01-ph4-300x179.png 300w\" sizes=\"auto, (max-width: 420px) 100vw, 420px\" \/><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-group prl-35\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"mt-30 wp-block-heading\" style=\"font-size:22px\">If not meat, then fish? Maybe not\u2026.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Fishing industries are also struggling worldwide. In 2008, 24.2% of fishing grounds had already depleted. In addition, 33.7% were said to be heavily depleted due to overfishing. In recent years, we have only barely succeeded in slowing down the trend through strict resource management policies, and increasing the catch is not an option.<br><a rel=\"noreferrer noopener\" href=\"http:\/\/www.some.ox.ac.uk\/wp-content\/uploads\/2016\/03\/GOC_Summary_2015_AUG-1.pdf\" target=\"_blank\">Source\uff1aGlobal Ocean Commission<\/a><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"860\" height=\"513\" src=\"https:\/\/d3et9wwldy9fp5.cloudfront.net\/wp-content\/uploads\/2021\/07\/story01-ph5.png\" alt=\"\" class=\"wp-image-358\" srcset=\"https:\/\/d3et9wwldy9fp5.cloudfront.net\/wp-content\/uploads\/2021\/07\/story01-ph5.png 860w, https:\/\/d3et9wwldy9fp5.cloudfront.net\/wp-content\/uploads\/2021\/07\/story01-ph5-300x179.png 300w, https:\/\/d3et9wwldy9fp5.cloudfront.net\/wp-content\/uploads\/2021\/07\/story01-ph5-768x458.png 768w\" sizes=\"auto, (max-width: 860px) 100vw, 860px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"has-text-align-center mt-30 wp-block-heading\" style=\"font-size:22px\"><span data-fontsize=\"24px\" style=\"font-size: 24px;\" class=\"vk_inline-font-size\">How about we stop eating meat?<\/span><\/h3>\n\n\n\n<p class=\"w-640 wp-block-paragraph\">If neither meat or fish, becoming a vegetarian might be an option. In fact, more and more are turning to meat-free diet. However, not everyone is happily willing to give up the culinary culture around meat and fish.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"861\" height=\"303\" src=\"https:\/\/d3et9wwldy9fp5.cloudfront.net\/wp-content\/uploads\/2021\/07\/story01-ph6.png\" alt=\"\" class=\"wp-image-359\" srcset=\"https:\/\/d3et9wwldy9fp5.cloudfront.net\/wp-content\/uploads\/2021\/07\/story01-ph6.png 861w, https:\/\/d3et9wwldy9fp5.cloudfront.net\/wp-content\/uploads\/2021\/07\/story01-ph6-300x106.png 300w, https:\/\/d3et9wwldy9fp5.cloudfront.net\/wp-content\/uploads\/2021\/07\/story01-ph6-768x270.png 768w\" sizes=\"auto, (max-width: 861px) 100vw, 861px\" \/><figcaption>How cells are cultured<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"has-text-align-center wp-block-heading\">Then, let\u2019s make meat by cell culture<\/h3>\n\n\n\n<p class=\"w-640 wp-block-paragraph\">Meat eats up the planet, fishing is hanging on a dangerous edge, but still we can not just abandon our culinary cultures\u2026. So our solution is to create sustainable and tasty meat by cell culture. Cultivated meat boasts a calorie conversion efficiency of 35% compared to just 3% of conventional meat. This may cut down the ecological footprint of meat by 98% (2).<br><a rel=\"noreferrer noopener\" href=\"https:\/\/integriculture.jp\/iopscience.iop.org\/article\/10.1088\/1748-9326\/11\/10\/105002\/meta\" target=\"_blank\">(Source 1\uff1aEnergy and protein feed-to-food conversion efficiencies in the US and potential food security gains from dietary changes)<\/a><a rel=\"noreferrer noopener\" href=\"https:\/\/pubs.acs.org\/doi\/10.1021\/es200130u\" target=\"_blank\">\uff08Source 2\uff1aEnvironmental Impacts of Cultured Meat Production\uff09<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"420\" height=\"301\" src=\"https:\/\/d3et9wwldy9fp5.cloudfront.net\/wp-content\/uploads\/2021\/07\/story01-ph7.png\" alt=\"\" class=\"wp-image-360\" srcset=\"https:\/\/d3et9wwldy9fp5.cloudfront.net\/wp-content\/uploads\/2021\/07\/story01-ph7.png 420w, https:\/\/d3et9wwldy9fp5.cloudfront.net\/wp-content\/uploads\/2021\/07\/story01-ph7-300x215.png 300w\" sizes=\"auto, (max-width: 420px) 100vw, 420px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"420\" height=\"301\" src=\"https:\/\/d3et9wwldy9fp5.cloudfront.net\/wp-content\/uploads\/2021\/07\/story01-ph8.png\" alt=\"\" class=\"wp-image-361\" srcset=\"https:\/\/d3et9wwldy9fp5.cloudfront.net\/wp-content\/uploads\/2021\/07\/story01-ph8.png 420w, https:\/\/d3et9wwldy9fp5.cloudfront.net\/wp-content\/uploads\/2021\/07\/story01-ph8-300x215.png 300w\" sizes=\"auto, (max-width: 420px) 100vw, 420px\" \/><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\">Economics of cell-based meat<\/h3>\n\n\n\n<p class=\"w-640 wp-block-paragraph\">There are various estimates that prove the economical feasibility of cell-based meat. Integrculture Inc.\u2019s \u201cCulNet system\u201d would be able to cultivate 1 kg of meat at ~$2 once scaled. We will establish a protein source that is both ecologically and economically sustainable. The process of solving humanity\u2019s grand challenge is also a huge market opportunity.<br><a rel=\"noreferrer noopener\" href=\"https:\/\/www.gfi.org\/files\/sci-tech\/clean-meat-production-volume-and-medium-cost.pdf\" target=\"_blank\">\uff08Source\uff1a An analysis of culture medium costs and production volumes for cell-based meat\uff09<\/a><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group sec sec-link\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><strong>Other stories<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns link-all is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"\/en\/story\/story02\/\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"480\" src=\"https:\/\/d3et9wwldy9fp5.cloudfront.net\/wp-content\/uploads\/2021\/06\/ph2.jpg\" alt=\"\" class=\"wp-image-244\" srcset=\"https:\/\/d3et9wwldy9fp5.cloudfront.net\/wp-content\/uploads\/2021\/06\/ph2.jpg 900w, https:\/\/d3et9wwldy9fp5.cloudfront.net\/wp-content\/uploads\/2021\/06\/ph2-300x160.jpg 300w, https:\/\/d3et9wwldy9fp5.cloudfront.net\/wp-content\/uploads\/2021\/06\/ph2-768x410.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em><strong><em>Story B - Creating a culinary culture<\/em><\/strong><\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s (soon) design meat - it will be fun!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If \u201clarge-scale cell cultivation\u201d becomes a reality in ordinary homes, what kind of culinary culture will we see? Let\u2019s have a look at a possible recipe with cultivated meat to help imagine the future culinary culture.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"\/en\/story\/story03\/\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"480\" src=\"https:\/\/d3et9wwldy9fp5.cloudfront.net\/wp-content\/uploads\/2021\/06\/ph3.jpg\" alt=\"\" class=\"wp-image-243\" srcset=\"https:\/\/d3et9wwldy9fp5.cloudfront.net\/wp-content\/uploads\/2021\/06\/ph3.jpg 900w, https:\/\/d3et9wwldy9fp5.cloudfront.net\/wp-content\/uploads\/2021\/06\/ph3-300x160.jpg 300w, https:\/\/d3et9wwldy9fp5.cloudfront.net\/wp-content\/uploads\/2021\/06\/ph3-768x410.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em><strong><em>Story C - Proposing a new life style<\/em><\/strong><\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not just a change in meat, but in the lifestyle of the future too.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cMass cell cultivation technology\u201d does not only just produce meat, but also introduces various changes to products that can bring about happier lifestyles. What is this? What kind of change is it? Let us look at a possible evolved lifestyle in the future.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Story A Solving the grand challenges The ecological footprint of meat wrecking the planet. Sustainable protein [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":354,"parent":781,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"_locale":"en_US","_original_post":"https:\/\/integriculture.com\/story-copy\/","footnotes":""},"class_list":["post-784","page","type-page","status-publish","has-post-thumbnail","hentry","en-US"],"_links":{"self":[{"href":"https:\/\/d3et9wwldy9fp5.cloudfront.net\/wp-json\/wp\/v2\/pages\/784","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/d3et9wwldy9fp5.cloudfront.net\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/d3et9wwldy9fp5.cloudfront.net\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/d3et9wwldy9fp5.cloudfront.net\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/d3et9wwldy9fp5.cloudfront.net\/wp-json\/wp\/v2\/comments?post=784"}],"version-history":[{"count":7,"href":"https:\/\/d3et9wwldy9fp5.cloudfront.net\/wp-json\/wp\/v2\/pages\/784\/revisions"}],"predecessor-version":[{"id":5675,"href":"https:\/\/d3et9wwldy9fp5.cloudfront.net\/wp-json\/wp\/v2\/pages\/784\/revisions\/5675"}],"up":[{"embeddable":true,"href":"https:\/\/d3et9wwldy9fp5.cloudfront.net\/wp-json\/wp\/v2\/pages\/781"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/d3et9wwldy9fp5.cloudfront.net\/wp-json\/wp\/v2\/media\/354"}],"wp:attachment":[{"href":"https:\/\/d3et9wwldy9fp5.cloudfront.net\/wp-json\/wp\/v2\/media?parent=784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}